Ad verification is the process of independently checking whether an ad is genuinely being served as planned in the targeted country, city, device and publisher. The aim is not to take the ad network's own report at face value, but to observe directly what a real user sees.
Why You Need a Proxy: Ad networks and publishers can recognize corporate IP ranges, datacenter IPs and known audit tools, then serve those sources a different (usually sanitized) version. Without a genuine residential or mobile IP from the target location, the ad you see can differ from the one an ordinary consumer sees, and click fraud and affiliate breaches slip past unnoticed.
Which Proxy, and When: For a one-off sweep across a large number of locations, Rotating Proxy is ideal; when you need to follow a campaign session or a user journey end to end under a single identity, Sticky Proxy holds the IP steady for a while. The table below lays out which source IP type fits which audit:
| Proxy Type | When To Use It | Why |
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| Residential proxy | Desktop and web ad audits | A genuine home-user IP the ad network can't tell apart from an ordinary consumer |
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| Mobile proxy | In-app mobile ad audits | Some networks show in-app creatives only to real mobile carrier IPs |
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| ISP proxy | A fixed, repeatable audit vantage point | A stable, corporate-looking IP that keeps the same identity across sessions |
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The Proxynet pool unifies more than 160 million residential and mobile IPs across 194 countries in a single dashboard. Route your audit traffic over HTTPS Proxy or SOCKS5 Proxy and reuse the same infrastructure for your brand and content monitoring work.